Super bowl LVII - Decor
National Football League’s (NFL) Super Bowl Décor program systematically transforms host cities for fans, players, volunteers, staff and TV viewers—from the Super Bowl stadium to the team hotels to Opening Night to VIP hospitality spaces. GMR Experience Design team must deliver one cohesive system across hundreds of files inside dozens of unique environments. Adding to the complexity of the task, every year all the variables completely change. It’s our job to take the NFL’s themed style guide and bring it to life—to define the how and why; determine what combination of assets tell the best story. Holistically, the Décor program is about how design impacts the fan experience—where we create a world that people want to drop into, experience something they’ll never forget, and never want to leave.
My Role: 2D Designer
CD: Heidi Cronce
AD: Molly Waddington
Design: Kendalin Gagliano, Ariana Schumacher
Agency: GMR Marketing
Production: Blue Media
Client: NFL
The airport is the first impression fans will receive of decor as the arrive to Phoenix. Despite being a visually chaotic environment, we created eye catching decor that built excitement and awareness for Super Bowl.
Airport
City decor is about celebrating the arrival of Super Bowl. When approaching light rail design, we thought about how to bring the assets to life in a vibrant, energetic way. We considered a few color stories and ultimately chose the one that would emphasize the light rail's bidirectional movement.
Lightrail
NFL provides the Media space and connectivity all week leading up to the big game. We approached this space in a bold, yet functional way that filled the space with decor and served as way finding for the Media. We did this using form and color to lead people through the space.
