VYTAL HEALTH:
A HEALTHCARE REVIVAL

How does an on-the-rise functional medicine startup use branding to compete against the well-established, traditional healthcare system? We developed a distinct positioning & messaging strategy, visual style and attitude that set Vytal Health as the evolution of healthcare.

 
 

My Role: Art Director, Designer, Illustrator, Photo Retoucher, Web Designer

CD: Tony Seaman
Photography: Stephen Scholler
Copywriter: Amy Klinkhammer
Agency: Zizzo Group
Client: Vytal Health

 

The task of transforming a dated website with limited functionality into an immersive experience took time. We worked closely with the Vytal Health team to identify the needs of the consumer and push the limits of the online experience.

VYTAL EXPERIENCE

 
 

Vytal Health is focused on elevating its patient’s health so they can live life to the fullest. We captured this emotion through powerful, custom lifestyle photography that emphasized the individual making healthy choices in their everyday life. We planned, produced and art directed a multi-location shoot.

Liftestyle Photography

 
 

We created more than just a website for Vytal Health, but an authentic brand experience where consumers could dive into the company’s playful culture and their obsession with providing the best possible care. Using custom illustrations, we fused this storytelling with powerful site features to drive new bookings.

VITALITY ILLUSTRATED